PHOAM

THE PHOAM TREATMENT

THE CLEANSE + RESTORE DUO

Two steps. One treatment every 60 days.
Up to 8 weeks of hydration, definition & frizz control.

GET THE PHOAM TREATMENT

Free shipping included — Limited Stock Available

Slide 1

★★★★★

"My curly hair finally behaves without layering 6 products. The shine is insane and the definition lasts through the week."

— Amina, 3C Curls
Slide 2

★★★★★

"For the first time, my coils look like… MY coils. No crunch, no dryness, no fake definition!"

— Nia, 4C Coils
Slide 3

★★★★★

"I didn’t believe it until I tried. The humidity used to destroy my hair. Now my hair is smooth even after a full day outside."

— Jas, 3B Curls
Slide 4

★★★★★

“It’s like my hair drank water for the first time. My ends no longer feel brittle. The hydration actually lasts!!!"

— Leah, 4A Coils
Slide 5

★★★★★

“My waves finally have bounce! This gave me definition without weighing me down."

— Sara, 2B Waves
Slide 6

★★★★★

“I’m saving SO much time and money.”

— Camille, 3A Curls
Slide 7

★★★★★

"I bleached my hair last year, it genuinely improved my curl strength in one use."

— Erin, 3B Curls
Slide 8

★★★★★

“My twist out are lasting DAYS. The definition stays even after bedtime frizz. I’m obsessed."

— Keisha, 4B Coils
Slide 9

★★★★★

"No buildup. Still the best my curls ever looked.”

— Diana, 3A Curls
Slide 10

★★★★★

“Finally something that works with protective styles. I applied this before braids and my hair stayed moisturized the whole time!"

— Betty, 4A Coils

SEE THE DIFFERENCE AFTER ONE TREATMENT

Before + after, first use.

COILY
BEFORE
AFTER
CURLY
BEFORE
AFTER
WAVY
BEFORE
AFTER

WHEN YOUR HAIR WORKS. YOU DO TOO.

RESPECTS YOUR CURLS

No heat.
No chemical straightening.
100% your pattern.

ONE TREATMENT

One complete treatment
every
6-8 weeks.

UP TO 8 WEEKS

Long-lasting hydration, definition & frizz
control.

DELETE THE ROUTINE. KEEP THE RESULTS.

Most routines fail because results don’t last.
PHOAM is a 2-step system designed to work inside the hair, not sit on top.

STEP 1 - CLEANSE

Removes buildup so hair is receptive.

STEP 2 - RESTORE

Delivers deep hydration and repair that stays for up to 8 weeks.

30-DAY MONEY-BACK GUARANTEE

Try the PHOAM Treatment once.

If you don’t see visibly softer, more defined, frizz-controlled hair, return it within 30 days for a refund of the product price.

No stress.

 GET THE PHOAM TREATMENT
PHOAM's two-step system: The Purifying Shampoo and The Deep Hydrating Treatment, 150ml each

WHAT'S INSIDE THE TREATMENT

✔ THE PURIFYING SHAMPOO (150ml) — Step 1

✔ THE DEEP HYDRATING TREATMENT (150ml) — Step 2

✔ Free EU & UK shipping

GET THE PHOAM TREATMENT
PHOAM's two-step system: The Purifying Shampoo and The Deep Hydrating Treatment, 150ml each

WHAT'S INSIDE THE TREATMENT

✔ THE PURIFYING SHAMPOO (150ml) — Step 1

✔ THE DEEP HYDRATING TREATMENT (150ml) — Step 2

✔ Free EU & UK shipping

GET THE PHOAM TREATMENT
FREQUENTLY ASKED QUESTIONS
Is PHOAM a chemical straightener?

No. There are zero straightening chemicals.
Your curl pattern stays 100% yours, just healthier, smoother and more defined.
Is it safe for all curl types?

Yes. PHOAM is designed for coily, curly & wavy hair (2A–4C). Whether your hair is fine, thick, high or low porosity. It works by strengthening and hydrating the internal hair structure.
FREQUENTLY ASKED QUESTIONS
Is PHOAM a chemical straightener?

No. There are zero straightening chemicals.
Your curl pattern stays 100% yours, just healthier, smoother and more defined.
Is it safe for all curl types?

Yes. PHOAM is designed for coily, curly & wavy hair (2B–4C). Whether your hair is fine, thick, high or low porosity. It works by strengthening and hydrating the internal hair structure.