(17)
Size: 150ml / 5.07 fl oz
The deep cleanse that makes treatments actually work.
Removes buildup so hair is clean, receptive, and ready for long-lasting results:
Dermatologically Approved • Clinically Tested • Vegan & Cruelty-Free
30-day money-back guarantee • Free shipping over €50 (EU) / £40 (UK)
Clears residue so hair is truly clean and
receptive.
Helps treatments absorb and last longer.
Clarifying cleanser for prep + reset only.
This is Step 1. For results that last, pair it with Step 2.
Step 1 — Cleanse: removes buildup so hair is receptive.
Step 2 — Restore: delivers deep hydration that stays.
Free Shipping Included*
Already have Step 2? Use this as your prep + weekly reset.
✔ Removes product buildup and residue.
✔ Resets hair without harsh stripping.
✔ Preps hair so deep treatments can work properly.
✔ Leaves hair clean, light, and ready for Step 2.
Clean hair + THE DEEP HYDRATING TREATMENT = Results that last.
Before the PHOAM Treatment:
Wash twice with The Purifying Shampoo.
Step 1 – Wet:
Thoroughly wet hair with warm water.
Step 2 – Apply:
Apply to scalp and roots, then work through to ends.
Step 3 – Massage:
Massage 2–3 minutes.
Step 4 – Rinse:
Rinse thoroughly until water runs clear.
Step 5 – Repeat:
Wash a second time (two washes total), then follow with Restore (Step 2).
Before every PHOAM Treatment: always (two washes).
WEEKLY RESET: if you use heavy styling products.
MONTHLY REFRESH: if buildup is moderate.
Important: This is not a daily shampoo. Use your regular sulfate-free shampoo for frequent washing.
Buildup creates a barrier. Even when hair looks clean, residue can block absorption.
Cleanse removes that barrier so treatments can work inside the hair, not just on the surface.
For full results, follow with Restore (Step 2) — or start with The PHOAM Treatment.
✔ What it is
A clarifying prep shampoo designed for textured hair.
✖ What it isn’t
It’s the reset step that makes the system work.
Suitable For:
Designed for textured hair (2A–4C).
Safe for color-treated and chemically processed hair.
Caution:
For external use only. Avoid contact with eyes. If product enters eyes, rinse immediately with water.
Citric Acid — helps lift residue and buildup
Hydrolyzed Keratin — helps protect hair during cleansing
Glycerin — supports moisture balance while cleansing
Gentle surfactants — cleanse without harsh stripping
THE PURIFYING SHAMPOO:
Aqua (Water), Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Cocamide DEA, Hydrolyzed Keratin, Parfum (Fragrance), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.
Free Shipping on Orders Over €50 EU /£40 UK.
Try Cleanse — THE PURIFYING SHAMPOO risk-free with our 30-day money-back guarantee.
Orders ship within 24-48 hours and include tracking.
EU: €6.95 (1-3 days) • UK: £9.95 (3-5 days) • International: €14.95 (7-14 days)
Clean hair makes everything work.
Use Step 1 before your treatment for results that last.
30-DAY MONEY-BACK GUARANTEE
Try Cleanse once.
If you don’t feel the difference in how clean and receptive your hair is, return it within 30 days for a full refund.
Step 1 — Cleanse. Then Restore.
Be first to know about launches, restocks, and early access.
Be first to know about launches, restocks, and early access.
