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FREQUENTLY ASKED QUESTIONS
What is PHOAM?
PHOAM is a simplified hair system for coily, curly and wavy hair. Our Deep Hydrating Treatment penetrates the hair’s cortex to rebuild from within. So your curls are hydrated, defined and manageable for up to 2 months.
How does it work?
Instead of coating your hair with layers of product that wash out daily, PHOAM repairs broken bonds, restores moisture balance, and enhances your natural curl pattern. One treatment replaces 10+ daily styling products.
Is PHOAM a chemical straightener?
No. There are zero straightening chemicals.
Your curl pattern stays 100% yours, just healthier, smoother and more defined.
Is it safe for all curl types?
Yes. PHOAM is designed for coily, curly & wavy hair (2B–4C). Whether your hair is fine, thick, high or low porosity. It works by strengthening and hydrating the internal hair structure.
How long do results last?
Results last up to 2 months with normal wash routines.
Every wash becomes easier: less frizz, faster styling, more definition.
Can it help with frizz and dryness?
Absolutely. PHOAM targets the root causes of dryness and frizz, moisture loss and damaged bonds. Rather than trying to mask the symptoms with oils and creams.
Is it safe for color-treated or chemically processed hair?
Yes, PHOAM is color-safe and helps repair the damage caused by bleach, relaxers, heat styling and protective styles.
When will I see results?
Immediately.
After your first application, curls feel softer, appear defined, and stay that way, even after multiple washes.
Can I use PHOAM if I wear protective styles?
Definitely. PHOAM strengthens hair from the inside and improves moisture retention, so your hair stays healthier under long-term protective styles.
Is PHOAM vegan and cruelty-free?
Yes, always. No animal testing. No animal-derived ingredients.
What is PHOAM?
PHOAM is a simplified hair system for coily, curly and wavy hair. Our Deep Hydrating Treatment penetrates the hair’s cortex to rebuild from within. So your curls are hydrated, defined and manageable for up to 2 months.
How does it work?
Instead of coating your hair with layers of product that wash out daily, PHOAM repairs broken bonds, restores moisture balance, and enhances your natural curl pattern. One treatment replaces 10+ daily styling products.
Is PHOAM a chemical straightener?
No. There are zero straightening chemicals.
Your curl pattern stays 100% yours, just healthier, smoother and more defined.
Is it safe for all curl types?
Yes. PHOAM is designed for coily, curly & wavy hair (2B–4C). Whether your hair is fine, thick, high or low porosity. It works by strengthening and hydrating the internal hair structure.
How long do results last?
Results last up to 2 months with normal wash routines.
Every wash becomes easier: less frizz, faster styling, more definition.
Can it help with frizz and dryness?
Absolutely. PHOAM targets the root causes of dryness and frizz, moisture loss and damaged bonds. Rather than trying to mask the symptoms with oils and creams.
Is it safe for color-treated or chemically processed hair?
Yes, PHOAM is color-safe and helps repair the damage caused by bleach, relaxers, heat styling and protective styles.
When will I see results?
Immediately.
After your first application, curls feel softer, appear defined, and stay that way, even after multiple washes.
Can I use PHOAM if I wear protective styles?
Definitely. PHOAM strengthens hair from the inside and improves moisture retention, so your hair stays healthier under long-term protective styles.
Is PHOAM vegan and cruelty-free?
Yes, always. No animal testing. No animal-derived ingredients.
Our Customer Service team is available Monday to Friday from 08:00 to 22:00 (CET), excluding weekends and public holidays.
