REAL HAIR. REAL RESULTS.
One complete treatment.
Real visible change, without daily maintenance.
COILY
CURLY
WAVY
THE CLEANSE + RESTORE DUO
Sale price
£49.90
Regular price
£61.80
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FREE SHIPPING INCLUDED
30-day money-back guarantee • Free shipping included • No surprise duties or taxes, we cover them where applicable
THE 2-STEP HAIR RESET FOR TEXTURED HAIR
Up to 8 weeks of deep hydration, definition, shine & frizz control, in just one full application:
- Replaces the 10-step routine with a 2-step system.
- Works inside the hair: results last, not wash out.
- Not a straightening treatment (your curl pattern stays yours).
HOW IT WORKS?
Glycolic acid clears and refines. Hydrolysed Keratin rebuilds.
Dermatologically Approved • Clinically Tested
SUITABLE FOR
COILY
CURLY
WAVY
2 PRODUCTS INCLUDED
Step 1 — Cleanse
THE PURIFYING SHAMPOO (150ml)
A clarifying wash.
Removes buildup so hair is clean and receptive.
Step 2 — Restore
THE DEEP HYDRATING TREATMENT (150ml)
Glycolic Acid and Hydrolysed Keratin, into hair that can finally absorb them.
30-DAY MONEY-BACK GUARANTEE
Try the PHOAM Treatment once.
If you don’t see visibly softer, more defined, frizz-controlled hair, return it within 30 days for a refund of the product price.
No stress.
RESPECTS YOUR CURLS
No heat.
No chemical straightening.
100% your pattern.
ONE TREATMENT
One complete treatment
every
6-8 weeks.
UP TO 8 WEEKS
Long-lasting hydration, definition & frizz
control.
HOW TO USE
STEP 1 - CLEANSE (twice)
Thoroughly wet hair. Apply The Purifying Shampoo to scalp and roots, massage 2–3 minutes, rinse.
Repeat once more (two washes total).
STEP 2 - RESTORE
On damp hair, apply The Deep Hydrating Treatment from root to tip.
Comb through with a wide-tooth comb for even coverage.
STEP 3 - WAIT
Leave on for 20 minutes.
STEP 4 - RINSE & STYLE
Rinse thoroughly with cool water until water runs clear. Style as usual.
How Often:
Use once every 6–8 weeks (or when your hair needs a refresh).
WHY IT WORKS
Treatments last longer when hair is clean and receptive.
PHOAM is a complete treatment system:
Step 1: Cleanse removes buildup so the hair is ready.
Step 2: Restore delivers deep hydration and repair that stays.
Clean hair + one deep treatment = up to 8 weeks of results.
RESULTS TIMELINE
Day 1–3
Hair feels softer, looks shinier, frizz drops.
Weeks 2–3
Definition holds longer with less refreshing.
Weeks 4–6
Routine stays easy. Tangles and breakage reduce.
Weeks 7–8
Still hydrated and manageable — time to repeat.
Results vary by routine, buildup level, and environment, but the system is designed for long-lasting performance.
WHAT IT IS
✔ What it is
A long-lasting treatment system designed for coily,
curly & wavy hair.
✖ What it isn’t
- Not a straightening / relaxing treatment
- Not a daily routine
- Not a surface-level “quick fix”
Your curl pattern stays exactly as nature intended, just more hydrated, defined, and manageable.
HAIR TYPES + SAFETY
Suitable For:
COILY
CURLY
WAVY
Designed for textured hair (2A–4C).
Safe for color-treated and chemically processed hair.
THE PURIFYING SHAMPOO note:
This is a clarifying prep step. Not for daily use. Use before each treatment and as needed for buildup.
Caution:
For external use only. Avoid contact with eyes. If product enters eyes, rinse immediately with water.
KEY INGREDIENTS
Glycolic Acid — helps create pathways into the hair fiber for deeper repair
Hydrolyzed Keratin — reinforces weakened areas to reduce breakage
Argan Oil + Shea Butter — support the moisture barrier and frizz control
Oat Amino Acids — conditioning without weight
Citric Acid (Purifying Shampoo) — helps remove buildup and residue so hair is receptive
FULL INGREDIENTS (INCI)
THE DEEP HYDRATING TREATMENT:
Aqua, Glycerin, Cetearyl Alcohol, Glycolic Acid, Hydrolyzed Keratin, Argania Spinosa Kernel Oil, Parfum, Oat Amino Acids, Shea Butter, Hydroxyethylcellulose, Benzyl Alcohol, Cyclopentasiloxane.
THE PURIFYING SHAMPOO:
Aqua (Water), Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Cocamide DEA, Hydrolyzed Keratin, Parfum (Fragrance), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.
SHIPPING + RETURNS
Free Shipping on Orders Over €45 (EU) / £40 (UK) • No surprise duties or taxes, we cover them where applicable
Try the PHOAM Treatment risk-free with our 30-day money-back guarantee.
If you don’t see visibly softer, more defined,
frizz-controlled hair, return within 30 days for a full refund.
Orders ship within 24-48 hours and include tracking.
EU: €5.95 (1-3 days) • UK: £6.90 (3-5 days) • International: €14.95 (7-14 days)
DELETE THE ROUTINE.
KEEP THE RESULTS.
One treatment every 6–8 weeks.
Up to 8 weeks of hydration, definition & control.
