HOW TO USE
STEP 1 - CLEANSE (twice)
Thoroughly wet hair. Apply The Purifying Shampoo to scalp and roots, massage 2–3 minutes, rinse.
Repeat once more (two washes total).
STEP 2 - RESTORE
On damp hair, apply The Deep Hydrating Treatment from root to tip.
Comb through with a wide-tooth comb for even coverage.
STEP 3 - WAIT
Leave on for 20 minutes.
STEP 4 - RINSE & STYLE
Rinse thoroughly with cool water until water runs clear. Style as usual.
How Often:
Use once every 6–8 weeks (or when your hair needs a refresh).
WHY IT WORKS
Treatments last longer when hair is clean and receptive.
PHOAM is a complete treatment system:
Step 1: Cleanse removes buildup so the hair is ready.
Step 2: Restore delivers deep hydration and repair that stays.
Clean hair + one deep treatment = up to 60 days of results.
RESULTS TIMELINE
Day 1–3
Hair feels softer, looks shinier, frizz drops.
Weeks 2–3
Definition holds longer with less refreshing.
Weeks 4–6
Routine stays easy. Tangles and breakage reduce.
Weeks 7–8
Still hydrated and manageable — time to repeat.
Results vary by routine, buildup level, and environment, but the system is designed for long-lasting performance.
WHAT IT IS
✔ What it is
A long-lasting treatment system designed for coily,
curly & wavy hair.
✖ What it isn’t
- Not a straightening / relaxing treatment
- Not a daily routine
- Not a surface-level “quick fix”
Your curl pattern stays exactly as nature intended, just more hydrated, defined, and manageable.
HAIR TYPES + SAFETY
Suitable For:
COILY
CURLY
WAVY
Designed for textured hair (2A–4C).
Safe for color-treated and chemically processed hair.
THE PURIFYING SHAMPOO note:
This is a clarifying prep step. Not for daily use. Use before each treatment and as needed for buildup.
Caution:
For external use only. Avoid contact with eyes. If product enters eyes, rinse immediately with water.
KEY INGREDIENTS
Glycolic Acid — helps create pathways into the hair fiber for deeper repair
Hydrolyzed Keratin — reinforces weakened areas to reduce breakage
Argan Oil + Shea Butter — support the moisture barrier and frizz control
Oat Amino Acids — conditioning without weight
Citric Acid (Purifying Shampoo) — helps remove buildup and residue so hair is receptive
FULL INGREDIENTS
THE DEEP HYDRATING TREATMENT:
Aqua, Glycerin, Cetearyl Alcohol, Glycolic Acid, Hydrolyzed Keratin, Argania Spinosa Kernel Oil, Parfum, Oat Amino Acids, Shea Butter, Hydroxyethylcellulose, Benzyl Alcohol, Cyclopentasiloxane.
THE PURIFYING SHAMPOO:
Aqua (Water), Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Cocamide DEA, Hydrolyzed Keratin, Parfum (Fragrance), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.
SHIPPING + RETURNS
Free Shipping on Orders Over €50 (EU) / £40 (UK).
Try the PHOAM Treatment risk-free with our 30-day money-back guarantee.
If you don’t see visibly softer, more defined,
frizz-controlled hair, return within 30 days for a full refund.
Orders ship within 24-48 hours and include tracking.
EU: €6.95 (1-3 days) • UK: £9.95 (3-5 days) • International: €14.95 (7-14 days)
