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THE PHOAM GUIDE
ABOUT US
PHOAM was born from one belief: textured hair shouldn’t require a 10- step routine.
Our mission is to create high-performance treatments that last, not products that wash out in days.
We believe textured hair deserves the same convenience straight hair has always had.
Less is more, but only when less delivers real, lasting results.
PHOAM is the evolution of textured haircare:
Minimal steps. Maximum impact. Made for real life.
HOW IT WORKS
PHOAM is a complete treatment system. Two steps. One outcome: results that last.
Step 1 — Cleanse:
Removes buildup so hair is truly receptive.
Step 2 — Restore
Delivers deep hydration and repair that stays.
Clean hair + one deep treatment = up to 60 days of results.
HOW TO USE
The PHOAM Treatment
Step 01 — CLEANSE:
Wet hair → apply Cleanse → massage 2/3 min → rinse → repeat one more time.
Step 02 — RESTORE:
Apply Restore on damp hair → comb through → leave 20 min → rinse → style.
Frequency:
Once every 6–8 weeks.
Note: Cleanse is not for daily use.
INGREDIENTS
PHOAM is built for performance.
Every ingredient has a job.
KEY INGREDIENTS:
Step 02 — RESTORE:
Glycolic Acid, Hydrolyzed Keratin, Argan Oil, Shea Butter, Oat Amino Acids.
Step 01 — CLEANSE:
Citric Acid, Hydrolyzed Keratin, Glycerin.
